Apple Music is trying a new strategy to take advantage of the growing popularity of music streaming services like Spotify and Rdio.
The company is launching a subscription service for its new music streaming service, which it says will offer a “complete suite of paid music services including radio, music, podcasts, podcasts with artists, radio stations and more.”
The company has not specified which services it will offer for the subscription service, but according to the Wall Street Journal, it is aiming to make up for some of the cost of the service by offering a “premium tier” of music that will include a “subscription fee.”
That tier will be a free option to all Apple Music subscribers.
Apple Music was launched earlier this year and will allow users to purchase a subscription for just $9.99 a month, but its subscription price is not as low as Spotify’s or Rdio’s.
In addition to the music services, Apple Music will also offer an assortment of podcasts and podcasts with artist and artist interviews, podcasts on YouTube, and podcasts from iTunes Radio.
The new service will be available in “a few months,” according to Apple CEO Tim Cook, although Apple declined to say when the service will launch in the U.S.
The company’s subscription service is part of Apple’s effort to get in on the lucrative subscription market, which has grown exponentially over the last few years, thanks to Apple’s success with its iPhone, iPad, and Mac computers.
Apple has been expanding its subscription business, opening its own streaming services in 2017 and this year introducing Apple Music Unlimited, which costs $9 a month for users who sign up for Apple Music or $19 a month when they sign up with another subscription.
The Apple Music subscription is the company’s attempt to try to capitalize on the growth in the music subscription market by focusing on a particular subset of users.
Apple Music, which is available only in the United States and Canada, is also a more niche service compared to Spotify, which allows subscribers to access all of Apple Music’s music.
Apple’s move to offer an Apple Music premium tier for the upcoming subscription service comes after the company was forced to cancel the iTunes Music Store last year, citing the “unhealthy” free music market.
Apple also faced backlash from music fans last year when it began allowing its own musicians to stream their own music without paying a subscription fee.
In an attempt to address the growing piracy problem, Apple made a decision last year to remove the ability to stream music directly from Spotify, iTunes, and other music streaming platforms.