In the days leading up to her first single release, the music video of The Chainsmokers’ debut single Sad has been seen around the world, with a variety of different types of people seeing it in different ways.
For those who are unfamiliar with the song, the video begins with a young girl in a bikini wearing a t-shirt emblazoned with a “SAD” tag, with two other young women standing behind her.
It’s the first time we’ve seen a woman in a turtleneck and a bikini on the dancefloor of an intimate dance party, but in the days since, the reaction has been mixed.
The video has received mixed reviews, but some people have praised the concept, while others have criticized it for being too sexualized and violent.
In an interview with Billboard, Chainsmoker revealed that the video was meant to reflect the emotional rollercoaster that her song had been on for so long.
“The idea was to capture that feeling that she’s in love and she’s happy, but also that she feels like she’s falling apart.
And it was meant as a reminder that there’s always going to be a part of you that’s going to have to be broken and there’s going be a place for you to be, and that’s not to say that that’s something that’s just going to go away.
You never know,” she said.
“And that’s what I was hoping for, and I’m so glad that it’s happening.
Because it’s an incredible feeling.
I was really happy for her to have that experience, and it’s really exciting that we got to share it with everyone.”
As for the video itself, the track is pretty much a re-imagining of the music from The Chains mixtape The Perfect Circle, featuring the same producers.
The video is a mashup of clips from both tracks, and includes some of the same dance moves and choreography.
However, Chains mocks the music industry and its attempts to “sell” dance videos and their videos, saying that there is “so much more that we don’t need to sell”.
“We don’t really need to do it because the dance is not a commodity anymore.
It’s not a thing that you sell to a radio station or a magazine, and then when it’s on MTV or wherever it’s released, it’s just a commodity that people want to see,” she continued.
Despite some people’s criticisms of the video, many have been happy with the music videos themselves, and in particular the music by the Chainsmokes.
According to a Billboard article, the Chains mixtapes were considered by some to be the “gold standard” for a dance video.
“[The Chainsmoke’s] songs were so different from everything else on the charts.
It was different and it was fresh.
It didn’t feel like an album that was just slapped together and then just pushed through a gate.
That was a conscious decision, but I think that the whole point was that it was really different and a unique product,” said producer Mase.
Clips from both singles have also been released online for free, and you can watch them here .